The Martini Effect

THIS IS A SHORT STORY WRITTEN BY DOREEN D.L. JOSE.

IT is a lovely spring morning and Dr. Nelson, the lecturer in Technology and Communications, is no longer talking Greek to us. By now, our second semester at the University of London's Center for Media Studies, my classmates and I finally understand all things digital as well as analog.

We're now into cellular and mobile personal communication and Dr. Nelson is explaining how the digital revolution is leading to a true convergence of all communication networks--computer, wired, and wireless--such that in the end there is going to be just one network. The information society. The martini effect. The … what? Syu-Chin. the Taiwanese girl raises her hand and asks Dr. Nelson.

The lecturer is taken aback by this. He looks us over one by one, each of us shaking our heads in turn. Instead of explaining, he says we can consider it as a possible essay topic: "What is the martini effect and how will this be brought about?" I guess it's not a very lovely spring morning after all.


MY boyfriend Roy seems to he flirting with the other girls in the mailing list that has us both as members. I don't want to imagine how he must be behaving in chatrooms. Funny, the thought of his virtual life frightens me so. It's probably because I just finished the case study: "The Internet as a playground where more and more people are migrating."

Roy and I used to meet at IRC's #filipino channel in the first months of our separation until I realized that I was spending way too much time online and this was affecting my performance as an overseas graduate student. I explained this to him and he said he understood. So we've kept ourselves to e-mail and the occasional long distance calls ever since.

It's only been a year, but it's like I don't know him anymore. I learn more about his life now from our e-group. "I can't help missing the old republic of two we used to have," I e-mailed him once. "Nothing to worry about," he said, "that republic still stands." Checked its flag lately? I wanted to ask, but it would just be a waste of bandwidth. Redundancy is all very fine, even necessary in face-to-face communications, but e-mail is a different terrain.

Even my mental picture of him has faded to a blur. I asked for his pictures recently and the jpg files he sent me as e-mail attachments showed him with shoulder-length platinum yellow hair. He exuded a look of self-consciousness that wasn't there before, probably because he took the pictures himself with a digital camera. He'd started growing his hair before I left for London. He'd started losing himself in cyberspace at around that time, too.

Do I have a right to complain? I left him to follow my dream, didn't I? But I shouldn't be thinking of this right now. I have work to do.


THIS e-mail looks like good news: "Hi, I'm Simon Ellis. I badly need the BT Technology Journal which you have--1997, Autumn issue. If it's alright, can we meet so I can photocopy the articles I'm looking for? I might also be of help if you're working on a related research topic or problem. You can find me in my cubicle at the second floor of the College of Electronics and Engineering during office hours. Cheers, Simon."

Apparently he got my e-mail address from the engineering library where I borrowed the relevant materials right after Dr. Nelson gave us our new research topic. The postgraduate adviser wasn't kidding when he said on orientation day that we'd soon be reading technical books and journals for our courses.

It's been a week and right now, I'm at a dead end in my research. Whenever the martini effect is mentioned in the readings, it's always taken for granted that it doesn't need any explanation. It's starting to feel like an elaborate joke played on the uninitiated by the engineering community. So, Simon Ellis's e-mail is a cause for excitement, indeed.

I e-mail Roy: "hi babes, guess what? somebody from engineering wants a journal that i have. maybe he can explain things to me. no?"

Roy e-mails back immediately: "it's your good karma at work, karen."

Whatever he means by that. The Force does seem to be on my side.


SIMON, it turns out, is a neat looking MSc research student of electronic engineering--well-trimmed hair, polo and slacks pressed using just the right amount of starch. He looks... uncomplicated. I notice his well-pressed clothes because I can't quite manage this trick myself. This is actually why I usually go for the grunge look. Today, for example, I'm in a tie-dye shirt and well-worn jeans, my hair in a braid because I didn't have time to wash and dry it this morning.

Naturally we were both happy to see each other. He asks me what a Communications student like me is doing with this technical material, so I explain the multidisciplinary nature of our program--the aim is to equip us so-called creative people with enough know-how so we can work with the technical people in bringing about the killer apps of the information superhighway. He tells me he's working on possible interfaces for third generation mobile telephony for his dissertation.

As I hand him the BT Journal, he asks how my research is going. I say, "Not too good… Do you happen to know anything about the martini factor or martini effect?" He smiles, surprised, then says, "Yes, of course, it refers to the martini adverts showing you can have a martini at the beach, on board a plane, in a bathtub… and is used to describe the coming information environment where you can have information anytime, anywhere." "That's all it is?" I ask. "That's it, yes," he says.

He gives me a copy of the early chapters of his thesis for possible use in my research. He also shows me some more references he has--transcripts of recent European mobile telephony conferences. Apparently, it is on the wireless front that things are happening in Europe. "You can borrow whatever you want," he says, beaming. I took him up on his offer, of course.


BEFORE Simon explained the martini effect to me, I'd tried to do a little participatory research. When I went out with my classmates to celebrate Sayaka's birthday at a Japanese restaurant along West End a few nights ago, I had two martinis--dry. It didn't taste particularly strong, so I gulped one after the other. Dmitri, the Greek guy, was a bit to blame for this, actually. From the corner of my eye, I saw him watching me maneuver my chopsticks. I met his gaze as I put the sushi in my--gasp--wide open mouth and he didn't look away. He even smiled. I must have spaced out after that because the next thing I knew, Sayaka was asking Dmitri, with a hint of exasperation in her voice: "Are you gay?" Dmitri, his eyes sparkling in amusement, said, "No,… why do you ask?" That was all he needed to get started on Greek stuff--this time the island of Lesbos. I wondered to myself why he didn't choose to tell us of the common homosexual practices of ancient Greek males, which seemed more appropriate.

Sometimes Dmitri would get so lost in his country's past it's just heartbreaking. He tried to explain to me once what exactly was going on in Bosnia by going back to 14th century Macedonia. I was, however, too lost in those dreamy Mediterranean eyes of his and his lullabyish accent to absorb anything.

"In Greece, we're so hung up about our past," he said, "because the present is disappointing."

"Well, at least you have something," I said. "We Filipinos don't even have a past to fall back on. We're a people with short memory," I said.

Our hang-up may not have anything to do with time, but with space, I thought as I watched the kimono-clad Filipina waitresses in the restaurant. Even the chefs who cooked teppanyaki-style right before our eyes, juggling eggs, carrots and spring onions in the air before cooking them, were Filipinos. My classmates--a group of Asians and Europeans--had been amused both by this fact and the cooks' performance. The manager of this place, however, is a stern Thai woman. I know because I sometimes work as a waitress here too, and every time I relax my smiling muscles, she gets on my case.

At the end of the night, Dmitri said he was seeing me home because we were both taking the Northern Line, anyway. We took the tube, then walked the short distance from the station to my flat. It was chilly. The weather seemed to have regressed to winter while we were busy with dinner. Dmitri took my bare hand and we walked in silence, the full moon hovering above us profoundly. At times like these, I guess, it's but natural to think of what-if's-and-all-that, but I told myself it was just the weather and the night and the moon, nothing more.

[To read more of THE MARTINI EFFECT, please visit http://sushidog.com/bpss/stories/martini.htm.]